What’s exciting about the new internet economy is we have no idea how big it’s going to grow to be. What market does Whop target and how big is it? Key features for buyers include a recommendation algorithm akin to TikTok, a StumbleUpon-like visualization for discovering new products, and a centralized portal for managing subscriptions and products. It connects buyers with unique products and allows them to compare options and make purchases with ease and confidence. Whop offers a powerful dashboard with functionalities such as a robust global payment processing system, built-in promotion tools, customer relationship management features, data and analytics for business insights, and a menu format offering boilerplate products and services.ĭelivering Value to Buyers: For buyers, Whop serves as a vast discovery engine and portal to all internet experiences. This service is especially beneficial for individuals or businesses targeting a specific niche. Here’s what the two main aspects of its offerings entail:Įmpowering Sellers: Whop provides a seamless experience for sellers to list their products or services and start getting paid immediately. We are positioned as the gathering point of the new internet economy, where individuals have ideas and passions, and knowledge to share and, rather than putting it out into the void for free, or having to keep all the plates spinning or turning it into a business themselves, people now have a palace where they can go.Īt its core, Whop empowers sellers and delivers value to buyers. Whop is different than other products in the “creator economy” because the products on Whop are of high utility. We built Whop as a response to that experience, and to the experience of COVID, where everyone was online, sometimes in career transitions, looking to sell the things they’d made in a safe and sane environment. The Wild West days were full of scams, broken systems, bad infrastructure, and very little support. My cofounders and I grew up building and selling software online – we met in a Facebook group dedicated to doing just that – and we found that the experience overall of actually bringing our products to market was far from ideal. Whop’s mission is to centralize all of the digital products on the internet, empowering people to safely sell, buy, and discover their next favorite internet-native product. Whop powers the next-generation internet economy, helping entrepreneurial developers market and sell the things they’ve built – software, communities, information, etc – all in one place. Tell us about the product or service that Whop offers. Whop raised our $17M Series A from Insight Partners, Zinal Growth, Peter Thiel, Justin Mateen, Justin Kan, The Chainsmokers, Cory Levy, Vivek Ranadive, David Blitzer, Josh Richards, Griffin Johnson (Animal Capital), James Harden, Kevin O’Leary, and Josh Browder. Who were your investors and how much did you raise? Onboarding takes less than 10 minutes and sellers on the platform are given access to a robust suite that provides reporting and analytics.ĪlleyWatch caught up with Whop Cofounder and CEO Steven Schwartz to learn more about the business, the company’s strategic plans, latest round of funding, which brings the company’s total funding to $18M, and much, much more… The platform provides payment integration and has processed over $110M worth of transactions since launch. marketplaces for WordPress plugins or themes). Existing solutions are quite disparate and typically focus on niches (e.g. The creator economy is the new digital realm but until now has primarily focused on selling simple videos and images Whop is providing a destination for an expanding selection of high-utility products and information such as software, Discord access, apps, ebooks, courses, and TradingView access. But with all this innovation, where do you go to buy software and digital creations? Whop is an online marketplace focused specifically on digital products that enables entrepreneurs to build and distribute their creations in one central location. With various application launching each day and over 25M software engineers, the number of programs in use continues to expand exponentially. No one can provide the exact number of software programs in existence today but it’s estimated that it has surpassed hundreds of millions.
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